Company Background

about bsmart

Cape Consumers (Pty) Ltd was founded in 1947 as the State Employees´ Buy-Aid Association (SEBAA) offering discounts to a small group of members.

Since then, Cape Consumers added bsmart as their brand name and has grown into a giant with over 20 000 cardholders, more than 12 000 retail outlets and an annual turnover in excess of R1 billion.

bsmart exists solely for the benefit of its cardholders
and the principle behind the business is very simple:


The purchasing power of our members enables us to negotiate discounts with SA’s top retailers. When our members shop at our list of retailers using their bsmart card, they receive their discount as cash back.

With over 12 000 participating retailers nationwide, there is not a product or service that cannot be obtained with the bsmart card. Most of the major retailers have a long-standing association with bsmart.


Company Values

positive attitude
service orientated