The groceries in your local supermarket are very strategically packed on the shelves. South Africa’s major retailers, including Checkers, Clicks, Dis-Chem, Woolworths, Pick n Pay and SPAR, spend heavily on supermarket marketing tactics designed to shape how much...
This September we turn 79, and the same idea that gets everyone around a braai is the one we’ve run on since 1947: buying power multiplies when it’s shared. Here’s what’s inside: the Heritage Month story that ties it together, August’s...
40% of South Africans now use AI tools every week to help decide what to buy, where to buy it, or whether to buy it at all. Of those who do, 42% found a cheaper alternative and 35% switched brands or retailers. The numbers come from SpendTrend26, the joint Discovery...
Stacking never stops at bsmart. This August, your stokvel payout works twice as hard; we’ve got a quick poll for the group, and there’s fresh news from Tafelberg Furnishers, MedXpert and IntegriSure. Here’s what’s inside: English or...
South Africans belong to over 10 loyalty programmes each, on average. Back in 2015, that number was 3.6. And 85% of us use them, not just carry them around in a wallet full of cards we never scan. Most members are already doing some of the work. You’ve got a...
Our July newsletter is packed! One of our own crossed a historic finish line – for the tenth time – and raised funds that will give peopleback their sight. There are competition winners to announce, a birthday reward waiting for July members, and a look at...