First, a big thank you.
More than 30% of bsmart members took part in our 2025 Member Satisfaction Survey – in both English and Afrikaans – and your input has helped guide our plans for the year ahead.
You told us what you love, what you rely on most, and what you’d like to see more of in future.
We value that honesty. And we’re using it.
Here’s a recap of what stood out most, shared back to you in your voice – backed by real data.
What members value most
Across both language groups, the feedback reflected the same pressure point: careful budgeting and the need for meaningful savings.
Members appreciate having a smart way to manage spending month-to-month, plus something extra to look forward to at year-end.
Top reasons members stay with bsmart:
- The annual bonus remains the most loved benefit
- Mid-month access helps with everyday essentials when cashflow is tight
- One card and one account make finances simple to manage
- The budget facility is useful for bigger or unexpected expenses
- Many long-standing members enjoy the tradition of using bsmart
- Members say it’s a safe, cash-free alternative for everyday shopping
And yes – the annual November bonus is still something many plan their festive season around.
For some, it even feels like a 13th cheque.
What members told us – in numbers
These are a few highlights from the survey responses:
- 35% of Afrikaans-speaking members and 31% of English-speaking members completed the survey – a strong response rate for a member-based programme like ours.
- 8 out of 10 long-term members feel they get real value from bsmart
- The bonus, convenience and month-end flexibility remain top reasons for loyal use
- Members appreciate being able to shop at major retailers nationwide
Your engagement gives us confidence that the feedback is credible – and valuable. 
What members want to see more of
Most feedback was positive, but members also shared where more value and convenience could be added. We’ve grouped the most common suggestions below:
The top requests going into 2026:
- Online shopping enablement
(especially Checkers 60Sixty, Takealot, Woolworths Dash & PnP online)
- Wider everyday acceptance
(Groceries, fuel stations, pharmacies, clothing stores & small-town outlets)
- Stronger visibility of value
(Real-time balance, clearer bonus tracking, easier partner lookup)
- Bonus growth where possible
(members love it and want to feel its impact strongly each year)
- Consideration for pensioners & long-tenure members
(feedback asked for ways to support rising living costs)
These insights guide where we invest, build and prioritise next. 
What we’re working on for 2026
We can’t reveal everything yet – but we can share some of the areas where your feedback is already shaping our plans. Several upgrades are in planning and early development, with more updates coming during the year.
Our priority focus areas include:
- Greater transparency, visibility and member education
Improving how clearly members understand their benefits and the value they receive from using their bsmart card.
- Improved balance, spend and bonus visibility
Making it easier for members to see and track the value they earn through everyday use.
- Exploring digital payment enhancements for the future
Assessing opportunities to make bsmart more convenient in everyday transactions, without compromising simplicity or security.
- Reviewing value enhancements for pensioners and long-standing members
Continuing to consider affordability and loyalty recognition where it matters most.
We’re taking this step by step, with member input shaping the priorities.
As each improvement rolls out, we’ll share updates – and keep the conversation open. 
Thank you for helping shape the future of bsmart
Your voice matters, and we’re grateful for the time our members took to contribute.
We’re committed to building a programme that supports everyday life – the groceries, the school stationery, the surprise expenses – and yes, that feel-good moment when your bonus lands.
This is how we get smarter, together.
Stay tuned for more updates throughout the year!
Visit our member page or join the Facebook Member Community Group.